The progress that you have made towards achieving milestones. Growth, confirmation of the problem, and adoption of the solution.

Show

1. 1. Milestones achieved in the past 3, 6, 12 months
   2. Proof that validates your assumptions.
   3. Show momentum on the metrics that matter.
   4. Relevant metrics and their importance to your success.
   5. Buyers journey, sales, and service delivery process.
   6. How you are on track to close more customers.
   7. Different types of growth
      • Product development
      • Customer acquisition
      • Revenue growth

Tips

1. 1. Identify milestones that are relevant, measurable, and achieved recently.
   2. Time your fundraising around some proof point and use your traction.
   3. Have proof that you have reached the milestones (e.g., in your financials or a product demo).
   4. Explain what will be next or possible now that you have hit these milestones.

 Common Mistakes

1. 1. Showing the entire history of the company.
   2. Technical milestones that nobody understands are not the best proof of traction
   3. No context was provided with the milestones (e.g., “hires not tied to a key milestone”)
   4. Using financial snapshots as traction.

 Examples