What is the best approach for entering the market?

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1. 1. Who your ideal customer profiles and early adopters are.
   2. How will you reach these target customers?
   3. Your most relevant sales channels.
   4. The critical segment you plan to attack first.
   5. What segment do you plan to expand to next?

Tips

1. 1. This information should be in your market entry strategy.
   2. Your strategy should evolve.
   3. Plan this in alignment with your product strategy.

Common Mistakes

• • No market entry strategy.
  • Too many channels.
  • No insight or data to validate your approach to market entry.
  • Too much guesswork.

Examples