Beyond the comparisons you made in the competition section, how are you different? What are your advantages? Why will you be a better option for the customer and the investor?

Show

1. Any state leverage that you may posess.
   • Regulatory approvals and preferential tariffs.
   • Access to land or scarce raw materials.
   • Government contracts.
2. Unique Knowledge
   • Intellectual property, patents, and trade secrets.
   • Tacit knowledge. Procedural knowledge, unique customer insights, or supplier dynamics.
3. Scale
   • Leverage of technology in old unexplored industries.
   • Network effects.
4. System Advantages
   • A unique business model and value chain.
   • Leverage a societal pillar such as culture, tradition, or religion.
   • Leverage bundling and switching costs.

Tips

1. 1. Early-stage startups usually are not expected to have any of these.
   2. It might be as simple as being first to market.

Common Mistakes

• • No awareness of competitor advantages.
  • Showing competitive advantages that the audience cannot relate to.
  • Basing your competitive advantage on future execution.

Example

Competitive Advantage Topics